"6 feet of spaghetti, to celebrate that we are together again"
There is a traditional scene where the pasta is the protagonist. The moment when the Lady and the Tramp fell in love and connect with the spaghetti between them. A scene that people recreate ever since 1964. In romantic dinners, with your family and even on TikTok with #SpaghettiChallenge.
Valentine’s Day in 2022 will be the Valentine’s Day of the reunion for many countries. The question is: how can a pasta brand be the main character in a day filled with chocolates, flowers and stuff animals? Easy, with a new pasta edition with just a 6 feet long spaghetti that commemorates this reunion. A huge spaghetti that represents the distance that kept us apart all these years, and that it’s shrinking every day, with every bite… until we are back into each other’s arms.
Client: Don Vittorio
Agency: VMLY&R Lima
Role: Creative Copywriter
Awards:
Shortlist / IDEAS AWARDS 2021. Direct Marketing.
Shortlist / IDEAS AWARDS 2021. PR, for consumers.
Shortlist / IDEAS AWARDS 2021. Media, Best use of Direct Marketing.
Shortlist / IDEAS AWARDS 2021. Design. Best UX.