About me
I am a Peruvian creative copywriter based in Miami, currently working at The Community. I'm a basketball player and recurve archer, a sportsman in love with the Boston Celtics.
Most of my day, I like to research as much as possible from the weirdest topics anyone can imagine. That is what I like about this job, learning with every new brand, product or problem on the table.
I strongly believe, creativity is a must in almost any problem. Regardless of the medium, language or year; ideas will always come first.
Contact
e-mail: luisfelipe.rios@outlook.com
phone: +1 (786) 548 6507
Professional Experience
Sr. Copywriter for the community NY (February 2024 - present)
Smirnoff, Netflix, Captain Morgan, Perfect Bar, Bath & Body Works.
Copywriter for the community Miami (June 2022 - February 2024)
Smirnoff, Netflix, Captain Morgan, Perfect Bar, Meta, Don Julio.
Copywriter for VMLY&R Lima (July 2019 - May 2022)
Opal, Bolívar, Alacena, Don Vittorio, Liga Contra el Cancer, Nicolini.
Movistar and New Business
Copywriter for Digitas / Publicis Groupe Lima (Feb 2019 - July 2019)
Johnnie Walker, Baileys, Smirnoff, Tanqueray, Bulleit.
Jr. Copy / Copywriter for J. Walter Thompson Lima (Jan 2018 - Feb 2019)
Laive, Ford, Interbank, Nestlé.
Creative Copywriter Intern for J. Walter Thompson Lima (Jan 2016 - April 2016)
Laive, Ford and Nestlé.
Awards
CANNES LIONS
Shortlist / 2023 PR Lions / "The Proud Maroons"
Shortlist / 2022 PR Lions / "The League Among all Leagues"
Shortlist / 2022 Health & Wellness Lions / "The League Among all Leagues"
Bronze Lion / 2019 PR Lions / "Substitute Workers"
THE INTERNATIONAL ANDY AWARDS
GOLD / 2023 Bravery / "The Proud Maroons"
GOLD / 2022 Idea / "Adopt a Sim"
CLIO AWARDS
Silver / 2022 Entertainment in Games / "Adopt a Sim"
NEW YORK FESTIVALS
Shortlist / 2023 G11 / "The Proud Maroons"
Shortlist / 2022 G11 / "The League Among All Leagues"
Shortlist / 2021 Positive World Change / "Adopt a Sim"
THE ONE SHOW
Merit / 2023 Creative Effectiveness / "The Proud Maroons"
Shortlist / 2023 PR / "The Proud Maroons"
Shortlist / 2023 Social Media / "The Proud Maroons"
Shortlist / 2023 Cultural Driver / "The Proud Maroons"
Shortlist / 2023 Cultural Driver / "Meta: Pa mi Gente"
Shortlist / 2022 Creative Effectiveness / "The League Among All leagues"
MAD STARS
Bronze / 2022 Healthcare / "The League Among All leagues"
Crystal / 2022 PR Not for Profit / "The League Among All leagues"
Shortlist / 2022 PR Practices & Specialism / "The League Among All leagues"
Shortlist / 2022 Diverse Insight / "The League Among All leagues"
Shortlist / 2022 Social & Influencer / "The League Among All leagues"
Bronze / 2020 Film / "Substitute Workers"
Crystal / 2020 Diverse Insight / "Substitute Workers"
FIAP
Silver / 2022 Production / "The League Among all Leagues"
Bronze / 2022 Formats / "The League Among all Leagues"
Shortlist / 2022 Formats / "The League Among all Leagues"
Shortlist / 2022 Anuncios / "The League Among all Leagues"
Silver / 2021 Formats / "Adopt a Sim"
Silver / 2018 Social Content / "Substitute Workers"
ADC AWARDS
Shortlist / 2023 Art Direction / "Meta: Pa mi Gente"
Bronze / 2022 Design for Good Young Ones / "Adopt a Sim"
Merit / 2022 Advertising Young Ones / "Adopt a Sim"
Shortlist / 2022 Innovation Young Ones / "Adopt a Sim"
PHNX ADFORUM AWARDS
Gold / 2022 PR / "The League Among all Leagues"
OJO DE IBEROAMERICA
Bronze / 2022 Eficacia / "The League Among all Leagues"
Shortlist / 2018 Sports / "Substitute Workers"
EFFIE LATAM
Gold / 2022 Low Budget / "The League Among all Leagues"
Silver / 2022 Healthcare / "The League Among all Leagues"
EFFIE
Gold / 2022 NGO Social Good / "The League Among all Leagues"
Gold / 2022 Line Extension / "Coleccionismo Compulsivo Vinagretero"
Silver / 2022 Food / "Mezclismo"
Bronze / 2022 Influencer Marketing / "The League Among all Leagues"
Shortlist / 2022 Line Extension / "Bolivar Care"
Shortlist / 2017 Brand Re-Launch / "Por Un Mundo Sin Máscaras"
LUUM AWARDS
Gold / 2022 Causes / "The League Among All leagues"
SABRE AWARDS
Gold / 2022 Digital Campaign / "The League Among All leagues"
Shortlist / 2022 Best in the Show / "The League Among All leagues"
Gold / 2021 Low Budget / "Unlock Your Future"
NYX AWARDS
Gold / 2022 Student Advertising / "Adopt a Sim"
Gold / 2022 Pro Bono / "The League Among all Leagues"
IDEAS AWARDS
Shortlist / 2021 Direct Marketing / "Social Distancing Pasta"
Shortlist / 2021 Media-Best use of Direct Marketing / "Social Distancing Pasta"
Shortlist / 2021 PR-For consumers / "Social Distancing Pasta"
Shortlist / 2021 Design-Best UX / "Social Distancing Pasta"
Shortlist / 2021 PR-Not for profit / "The League Among All Leagues"
Shortlist / 2021 Social Media / "The League Among All Leagues"
ANDA AWARDS
Shortlist / 2019 Innovation / "#RegresenAutocinemas"
Shortlist / 2019 Consumer Experience / "#RegresenAutocinemas"
MUSE CREATIVE AWARDS
Gold / 2022 Advertising / "Adopt a Sim"
Silver / 2022 Other / "Adopt a Sim"
Silver / 2022 Social Responsibility / "The League Among all Leagues"
PR WEEK GLOBAL AWARDS
Gold / 2022 Best Campaign Latam / "The League Among all Leagues"
Jury
Campaign US Big Awards Jury. 2023.
New York Festivals Grand Jury. 2022.
FIAP Jury. 2022.
Summit Creative Awards Jury. 2022.
AdForum PHNX Awards Jury. 2022.
AdForum PHNX Awards Jury. 2021.
Education
Universitat Autònoma de Barcelona (UAB). Barcelona - Spain (2021 - 2023)
Master's Degree in Digital Strategy & Creativity.
Graduate 2nd place in program.
Peruvian University of Applied Science (UPC). Lima - Peru (2020)
Licentiate Degree in Communications Science.
Graduate Magna Cum Laude
Peruvian University of Applied Science (UPC). Lima - Peru (2013 - 2018)
Bachelor's Degree in Communications Science. Major in Advertising
Graduate as Top Third of Faculty
Michigan State University. Michigan - USA (2020)
Photography Specialization.
Certified Specialization with 5 courses + Capstone
Wesleyan University. Connecticut - USA (2020)
Creative Writing Specialization.
Certified Specialization with 5 courses
Languages
English
Spanish
Scientific Papers Published
Players Attitudes Towards In Game Advertising - ICITS 2021
Rios-Pino L.F., Mejía-Perea J.E., Gallardo-Echenique E.E. (2021) Players Attitudes Towards In-Game Advertising. In: Rocha Á., Ferrás C., López-López P.C., Guarda T. (eds) Information Technology and Systems. ICITS 2021. Advances in Intelligent Systems and Computing, vol 1330. Springer, Cham. https://doi.org/10.1007/978-3-030-68285-9_17
Brand integration in NBA2K18 Virtual World - CISTI 2021
L. F. Rios-Pino, J. E. Mejía-Perea and E. Gallardo-Echenique, "Brand integration in NBA2K18 Virtual World," 2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021, pp. 1-5, doi: 10.23919/CISTI52073.2021.9476479.
