"The only way to probe that our SUV is comfortable: Bringing back the Auto-cinemas"
How can we probe this is a confortable SUV? 
Specially when a 15 minute test drive is not enough. That's why we decided to bring back Drive in Cinemas to a country that hasn't seen one in 31 years. If you can last an entire movie in a Ford Escape... then it must be confortable.
Client: Ford
Agency: J. Walter Thompson Lima
Role: Creative Copywriter
Shortlist / ANDA Awards 2019. Innovation
Shortlist / ANDA Awards 2019. Brand Experience

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