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"The only way to probe that our SUV is comfortable: Bringing back the Auto-cinemas"
How can we probe this is a confortable SUV?
Specially when a 15 minute test drive is not enough. That's why we decided to bring back Drive in Cinemas to a country that hasn't seen one in 31 years. If you can last an entire movie in a Ford Escape... then it must be confortable.
Client: Ford
Agency: J. Walter Thompson Lima
Role: Creative Copywriter
![](https://cdn.myportfolio.com/89d7094f-cfe2-418a-a03c-0edb46f0db86/58d6cf8c-9b22-4d1c-ba19-7fab07f6a4f1_rw_1920.jpg?h=ec7c9e647b3dac2b2f6ed462f18f07a8)
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Awards:
Shortlist / ANDA Awards 2019. Innovation
Shortlist / ANDA Awards 2019. Brand Experience