“VOLKSWAGEN AND J BALVIN PARTNER
TO AMPLIFY THE VOICES OF LATINO MUSICIANS"
TO AMPLIFY THE VOICES OF LATINO MUSICIANS"
-LBB Online
Before J Balvin filled arenas, he drove a Golf Volkswagen named Rayo, a small car that carried a huge dream.
Rayo wasn’t just a car. It was his first stage, his studio on wheels, his constant companion through early gigs across Medellín.
Now, in partnership with Volkswagen andJ Balvin’s Vibra en Alta Foundation, that same spirit is fueling the next generation of Latin talent.
Together, they launched a platform to spotlight three rising artist: Cami Sanabria, Vibarco, and Samur.
Giving them resources, music videos, and storytelling tools to amplify their voices.
Now the car that started one dream is now driving the future of Latin music.
Rayo wasn’t just a car. It was his first stage, his studio on wheels, his constant companion through early gigs across Medellín.
Now, in partnership with Volkswagen andJ Balvin’s Vibra en Alta Foundation, that same spirit is fueling the next generation of Latin talent.
Together, they launched a platform to spotlight three rising artist: Cami Sanabria, Vibarco, and Samur.
Giving them resources, music videos, and storytelling tools to amplify their voices.
Now the car that started one dream is now driving the future of Latin music.
Client: Volkswagen
Agency: the community
Role: Sr. Copywriter
Launch Video
Vibarco's Music Video – “Hoodie”
Samur's Music Video – “DM”
Cami's Music Video– “Lighter”
