This campaign will always have a place in my portfolio. It was the first one I did, my first time at JWT when I was 19 years old. Cartavio Rum Company had a pitch to change its perception as a cheap rum, and we won with the campaign "A world without masks". Trying to show people that this Rum has a purpose, to oppose social masks and complexes. This TV commercial opened a door for me, my entrance to the advertising world.