![](https://cdn.myportfolio.com/89d7094f-cfe2-418a-a03c-0edb46f0db86/f57da4cf-c8cd-4f0b-bdee-0209166da1b6_rw_1920.jpg?h=a877c0b83822af8dddbb79bb457f9bec)
![](https://cdn.myportfolio.com/89d7094f-cfe2-418a-a03c-0edb46f0db86/3286e016-479b-4722-af8d-bf42c14989c7_rw_1920.png?h=ad2a68b9bdfb46bfc722d12272b95da3)
This campaign will always have a place in my portfolio. It was the first one I did, my first time at JWT when I was 20 years old. Cartavio Rum Company had a pitch to change its perception as a cheap rum, and we won with the campaign "A world without masks". Trying to show people that this Rum has a purpose, to oppose social masks and complexes. This TV commercial opened a door for me, my entrance to the advertising world. I was an inter but my role here was as Copywriter.
Client: Cartavio Rum
Agency: J. Walter Thompson Lima
Role: Creative Intern / Jr. Copywriter
![](https://cdn.myportfolio.com/89d7094f-cfe2-418a-a03c-0edb46f0db86/0317b5f3-ab0b-4fa9-b775-bd69afccf7be_rw_1920.png?h=c89eb2df01da15480648e0890ec9ab6c)
![](https://cdn.myportfolio.com/89d7094f-cfe2-418a-a03c-0edb46f0db86/a03da92e-2360-43ff-808b-aa4213b81c3e_rw_3840.jpg?h=5ccd59ec29d290f2f06a6b09180486c9)
Awards:
Shortlist / Effie Awards 2017. Brand Re-Launch
Shortlist / Effie Awards 2017. Brand Re-Launch