“We are not quite the tropics but we sure taste like it... sort of"
Captain Morgan and Vita Coco joined forces to create a line of RTD cans of coconut water and Caribbean rum called Vita Coco Spiked with Captain Morgan. The brief was that these drinks can make you feel like you're in the tropics, even if you're in the middle of Detroit... Well, it turns out that with this drink not only you will feel like in the tropics, but you will trick almost everyone that you do are in the tropics... at least in our tv spots.
SIDE NOTE: First Commercial for the US general market!
Client: Captain Morgan & Vita Coco
Agency: the community
Role: Creative Copywriter
Right before this shooting, we had problems with the first location with a fountain like that. That's why the production team had to look for a second option, thankfully we were able to secure a location with in a park.