“Everything you need, nothing you don't.”
AutoZone started a pitch to find an agency able to solve their problem: create a campaign that makes people realize that when they come to AutoZone, they won't be judge, they won't find any problems or people trying to hassle them with unnecessary stuff. We won the pitch with the campaign "Everything you need, nothing you don't" Because at AutoZone you will not only find exactly what you needed in no time, but we will help you understand what is that thing that you needed.
We were lucky enough to win the pitch and be able to produce the exact spots that we presented. We won the AOR with this campaign, being in charge of their general market account + the Hispanic Market account. 6 different TV spots transmitted nationwide along with their Spanish versions.
Client: AutoZone
Agency: the community NY
Role: Sr. Copywriter
More spots to be posted as they go live.