"If a disaster does not have a movie, no one cares"
We've all watched movies about natural disasters. It is part of our entertainment on Netflix and the cinema. But most of this disasters are real for many people. The thing is, that we only pay attention when it is a movie.
Pacifico Seguros, an insurance company, asked us to make a campaign to raise funds for the villages that were destroyed by floods from the intense rain. So we made a trailer after the problem, only that people didn't find a movie on its grand premiere.
Client: Pacifico Seguros
Role: Creative Copywriter
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